5 ways to succeed in the recruitment strategy: You get the people you deserve

5 ways to succeed in the recruitment strategy: You get the people you deserve

A poor recruitment strategy is a habit amongst business owners: almost 2 in 5 businesses take two weeks to discover that they have hired the wrong candidate. The type of candidates who will work for your business reflects the type of leader you are and your business’s culture. So how can you get the recruitment strategy RIGHT the FIRST TIME?

Let’s look at ActionCOACH founder Brad Sugars – at the age of 21, he turned to his dad complaining about not getting good staff. His dad turned to him and said, ‘you get the people you deserve.’ At the time, you could say Brad was an ‘average’ person. Now? Brad is known as one of the most influential entrepreneurs, and the number one business coach in the world. Change really happens when you are aware that you need to grow to get what you want.

Developing a great recruitment strategy to recruit the right people isn’t easy – it will take time and effort. Regardless of how long it will take, your end goal is to become an excellent entrepreneur with excellent employees. Do you have what it takes to become exceptional and attract success towards you?

This article will teach you 5 simple ways to develop a successful recruitment strategy so you can become the best version of yourself to attract the idea types of employees. Let’s get started:

1) Become a great leader

Great leaders are made, not born. Becoming a great leader means inspiring your employees, standing there with them, and making them want to work with you. Did you know that great leadership is tested best in the most difficult times? If you are a leader who does not work well under stress and tends to experience burnout, this webinar will help solve your issue. Also, great leaders are great entrepreneurs. See this entrepreneurship guideline to see if you match the criteria for the 12 essential characteristics of an entrepreneur. 

2) A great recruitment strategy needs great marketing

Finding the right candidates means you need to be proactive and take the initiative to advertise your new role on multiple platforms: what are the different ways of hiring to increase awareness and perhaps gain referrals from existing employees? It would also be useful if your employees would repost the ad as well- this will increase the chance of your ad being seen by the right candidates.

Some common job recruiting platforms you could advertise your job role could include LinkedIn, Glassdoor, Indeed and Google for Jobs. See this website for other job recruiting platforms you can consider.

3) How is your business different?

Other businesses are also competing for employees- how will you make your business attractive and exciting? It works both ways: you also must ‘sell’ to the potential employee as to why they should work for your business and why you are the ideal company compared to your competitors.

Take you website, your shop window. If you were to review it now as a would-be employee, would you want to join your business? Make sure to incorporate into your recruitment strategy reasons why you have an attractive workplace for employees.

4) Skillset is not always important as passion

Skills can always be learned, improved upon, or acquired, but passion, personality and heart are the things that will give any team a winning edge.” Therefore, your recruitment strategy should not just target candidates with extensive experience, as this does not always translate into them having passion for the role you are advertising.

You want an employee who is eager to continuously grow and develop. Consider increasing the amount of training you give to your employees- with enough training and leadership, you will be on the right path to creating strong employees who will be a perfect fit for your team.

Perhaps your current workplace is not creating engaged and motivated employees. Is this the case in your business? In this case you will need to focus on increasing engagement with your current employees as well as developing a recruitment strategy which will attract engaged and passionate employees.

There are many useful websites out there which will help you identify your employee engagement score and provide you with immediate feedback to increase it and see positive results within a few weeks. Consider trying out the engagement multiplier (you receive a free trial) which delivers quantifiable scores and lets you know where your company stands and where to focus to make an impact right away.

5) Consider your ideal candidate

Before the hiring process, you should think about the ideal candidate you are looking for as part of your recruitment strategy. As a certified high-performance business coach, I require all my clients to take full action and stay accountable. To assist in finding your ideal candidate, I want you to write 3 pages on their attributes and why they will be a good fit for your business. To hold yourself accountable, feel free to email it to me afterwards.

• First page: describe the ideal candidate –for example, which qualifications would they have?
• Second page: what is their job? Fully define their job requirements before they are successful in the role. Therefore, no ‘make up their job as you go.’
• Third page: what will it look like if they are successful? What will the outcome in your business be?

If you want great people, you have to build a great company. To build a great company, you need great habits, skillsets and mindset. Above all you want to attract great people to your business, to join your team.

If you would like a free coaching session to explore ways to devise improvements in your current marketing strategy or develop ways to improve YOU as a business owner so you can attract the right type of employees, send the phrase ‘FREE COACHING SESSION‘ to stevegaskell@actioncoach.com and I am more than happy to aid in your success.