Just Because You’re Busy…

So, what is the impact of your ability to make decisions within your business? Those which are informed, factual and objective? It essentially boils down to the difference between the speed of decisions being made and the velocity of the decisions being made. You can be really busy in your business make decisions every day, without the knowledge of where they are actually taking you. Quick decisions don’t necessarily get results, it could just result in stupid s##t happening faster.

Speed is defined as …

… the rate at which someone or something moves or operates or is able to move or operate.

Interestingly as a coach, I often come across business owners who operate at speed or are seemingly very busy. They have no issue with making decisions, the challenge here is often the decisions being made are ill-informed, hunches and at best reactive to a situation.

‘I KNOW’

Often plays a significant part of the business owners mindset, resulting in the swiftness when decisions need to be made. Additionally, it wouldn’t be unusual to see a business with no KPIs in place, the knowledge resides with the business owner, being the ‘all-knowing oracle’. The ‘tell’ will be a business and business owner suffering busyness! No doubt working really hard, just without focus and likely to be speeding in the wrong direction or with no focus on direction. Interestingly working at speed doesn’t necessarily mean you’re going to succeed, having that feeling that ‘we are working really hard so we must succeed’. Not the case.

Velocity is defined as …

… the speed of something in a given direction.

There is a significant difference here in the context of speed in getting things done and then actually decisions which move you in a given direction at speed.  With supporting KPIs it means the decisions you make will allow you to move in a specific direction. Having velocity in decision making keeps you focused on the key aspect which will lead to meaningful results. It will ensure your activities are always impactful in the direction of travel of the business.

Moving at speed doesn’t result in a clear direction, you could conceivably travel the same distance with never really moving from point A. In decision making we can see a decision made with velocity will focus on a specific direction and outcome, they will create momentum. Whilst conversely speedy decisions may result in limited or no movement in the direction we are aiming to go.

Now there’s a challenging thought

Why not come along to my Planning MasterCLASS, a decision to create velocity in your business!