The Program
ActionCLUB is delivered over a rolling 12-month period and included the quarterly planning workshops GrowthCLUB. Each session is delivered by your coach who will introduce the context of the strategy and tactics to be introduced and applied to your business. This creates high levels of responsibility and accountability in constantly moving your business towards growth and success. Your coach will also support your learning and development along the way.
In addition, you will benefit from the group. As this is a group coaching program you will work, with, be supported by and become friends with the other business owners in the group. This adds a unique aspect to the program, accountability and challenge from other business owners on the same journey. The value of your ActionCLUB community will last beyond the 12 months program and is highly likely to open up new, before unseen opportunities.
The Syllabus
The syllabus is made up of 20 key sessions, the GrowthCLUB attendance and quarterly planning and bonus sessions. The syllabus includes:
Introduction and Launch. Meet your group community and gain an introduction to the rules of the game and the generalised principles. Essential what will be expected from you, what you can expect from ActionCLUB and what impact it should have on your business.
Session 1 – Destination Mastery. There is no point in starting a journey unless you are clear about where you want to go and what you want to achieve. In this session be prepared to stretch your thinking around the ‘art of the possible’.
Session 2 – Increasing the Value of your Time. This will be the first time you start to take a detailed look at your time planning and where and how to develop your efficiencies. As you gain more experience and confidence around time efficiencies this will start to have a massive impact on your team and business.
Session 3 – 5 Ways to Massive profits. Here you’ll start to take a detailed look at where and how to vastly increase the profits in your business. This will be the first dive into marketing and profitability.
Session 4 – Planning and Delegation. Having clarity on where you are aiming to go, having the time to work on the business to get there and having financial goals set, this session focuses on just what you need to plan for. Creating a plan of action and making sure you have a clear understanding of your value and are able to delegate effectively.
Session 5 – Understanding Money. In order to have money truly working for you, you will first need to understand how to put money to work and your relationship with it. In this session be prepared to be challenged on what you think money is and how you relate to it.
Session 6 – How to Make Raving Fans. Believe it or not, there is uniqueness in your business, there are strong guarantees you can offer and both of which will start to focus you on the ladder of loyalty. In this session, you’ll be introduced to the ladder of loyalty and just how to optimise the customer’s journey.
Session 7 – Effective Marketing, the First Steps. In order to resonate in your marketplace, you will need to understand why you have the customers you do and how to educate, promote or even remove them. From here you’ll be able to establish who you want to attract and look at your business’s target market with a view to establishing the marketing plan.
Session 8 – Build Your Business Story. Understanding that your business has a unique story to tell, one which will impact your message, drive content, and establish who to encourage traffic to and within your website. Understand your story to clearly resonate with your marketplace.
Session 9 – Effective Target Marketing. It is vital that you have a full and clear understanding of your marketplace in order to ensure that your marketing message is received by your target market. To ensure that a clear message encourages action, builds interest towards a desire for what you do or sell and ultimately there is a strong call to action.
Session 10 – Your Sales Process. It is vitally important that you understand that in your business you have to sell in order to grow and be profitable. You and all your team are salespeople and as such need to harness sales skills and develop your sales process.
Session 11 – Effective Communication. One of the key skills we all possess is the ability to people-watch. Through this session understand how to effectively communicate with the varied behaviours of DISC. DISC is a psychometric assessment of people’s behaviours, and understanding how people act and how they behave will allow you and your team to communicate far more effectively with others, internal to the business and your customers.
Session 12 – Negotiations. Often negotiations are left to chance, to a belief that I’m a people person so I’m sure I’ll be able to walk away with what I’m looking for. The reality in business is starkly different and as a business owner, the skill and art of negotiations is a vital element of growing your business.
Session 13 – Building Systems. In order to grow and develop any business, there is a need to systemise what happens in the business. In this session, you’ll look at 80% of what happens in your business with a view to systemise it and ensure the other 20% is delivered by your people and they are empowered to do so.
Session 14 – Objections Handling and the Close. Understanding your sales process there now needs to be a focus on the conversation of those sales. In order to do this, your sales team needs to understand the process, recognise buying signals, be able to ask great questions, deal with objections and ultimately ask for the sale.
Session 15 – Your Presence on Social Media. In this session, you’ll take a look at your social media presence, and determine which of the plethora of channels and platforms are best suited to your business. You’ll focus 80% of your social media marketing on the one channel you know works for you and 20% on learning the other channels. In this matter, you won’t become distracted by the other channels.
Session 16 – Culture and Rules of the Game. No one cares how much you know until they know how much you care. Through this session, you’ll look at the culture within your business and how you expect your team to turn up. One thing is absolutely clear, focus on your team, develop them, invest in them treat them well and you’ll never have to worry about your customers.
Session 17 – Strategic and Host Beneficiaries. Know where and how to build business relationships. Understand that working with strategic partners and host beneficiaries will leverage what you do to a wider market and is a real win-win. Build a solid referral strategy for your business, and have your clients and customers bring you the business because they want to.
Session 18 – Recruitment. Getting the right people on your business bus, into the right seat and then keeping them on the bus can be challenging today. In this session, you’ll develop your step-by-step recruitment process where you’ll learn how to attract the very best and keep them.
Session 19 – Leadership and Emotional Intelligence. As a business owner, you are by virtue a business leader. Understand and recognise what type of leader you are and want to be. Determine what you need to learn to become the very best leader in your business so you can be best placed to develop the leadership within your team.
Session 20 – 7 Keys to a Winning Team. Recognise and develop the 7 keys to building a winning team for your business. From strong leaders to establishing the rules of the game and sharing the action plan, you’ll improve the engagement of your team. Then look at the levels of risk-taking the business supports and the nature of inclusion and the level of development the team receive.
The BONUS Session for ActionCLUB Plus includes…
Entrepreneurship. Recognise yourself and the entrepreneurial characteristics you have. Looking at the entrepreneurial ladder understand the journey you are on and where it could take you.
Communications and Effective Meetings. Recognise the importance of well-placed meetings and that a clear routine will vastly improve communication within the business. Furthermore that effective meetings truly align the entire team and bring together the common purpose of the business.
The Ideal Team Player. Supercharge the team by recognising what an ideal team player looks like, how they interact and the strengths they bring to the team and the business.
Organisational Health. In developing all the elements of a highly effective business you improve the overall organisational health of the business. This session ties together all the strands of being a truly great business, its solid foundation and the pillars on which the success of the business is built.
The Power of One. In this session you’ll be taken through a deep dive into financial mastery and establish just how much growth can be had through a keen eye for detail and the power of marginal gains.