Business Orientation

According to research by PWC, 86% of buyers are willing to pay more for a great customer experience. The important thing to note is, great customer experience doesn’t happen overnight; it will take you some experience, feedback, and pig-headed discipline, for your company to develop a better insight into the needs of your customers.

More importantly, the strategy for great customer experience needs to be incorporated as part of your business orientation strategy. This is where the magic happens.

Business orientation is defined as the methods a company uses to approach its strategies for success. Now as I am sure, you already have a few strategies in place, which are working and helping your business to thrive. But what about the areas where your business needs an extra leg of support? This is where the need of fruitful planning and business wisdom become your necessity.

Business orientation works to your advantage is countless ways. Firstly, it will enable you to ‘stay above the parapet.’ In your business and personal life, you have a choice for how you react to situations.

Being above the parapet means you take ownership, accountability, and responsibility of your actions. This results in good outcomes, including self-growth, better work and personal relationships, and raised self-esteem. However, blaming others for your mistakes, making excuses for your failures and being in denial of your actions only leads to failure.

As Henry Ford once said, “If you always do what you’ve always done, you’ll always get what you’ve always got.” Here’s my question to you: starting from today, are you choosing to be an empowering and inspiring entrepreneur, or one that hides behind people’s shadows? Let’s get down to action and see what you can do to successfully orientate your business:

The effective business orientation development begins with your business’s KPI’S. These are your key performance indicators, acting as measurable value to see if your business is meeting its objectives. If you need knowledge on how to make create a strong KPI strategy, visit this website. Here are some KPI areas you should consider:

  • Marketing and sales KPI’S- what are your current goals for marketing and sales? Here are some things you can embed in your sales and marketing strategy:
  • Customer Retention – how long do you retain your customers for? If your customers are staying for a limited amount of time, it may be worth revisiting some of the strategies you are using to produce life-long customers
  • Cost per Lead (CPL) – are you testing and measuring your marketing efforts? If not, you may be wasting your money on your advertising…
  • Cost per Customer Acquisition
  • Sales Revenue

By embedding and configuring some of these KPI’s, they can meet the needs of your business and individual teams. Then of course, you will have a clearer direction into where your business will be heading.

  • Financial KPI’S – which measures are you currently using to track, measure, and analyse the financial health of your company?

This is a useful strategy if you are interested in multiplying your profits. See how this model can grow your profits, just by increasing your number of leads by 10%.

Now as you have gained an insight into the importance of KPI’S ti improve business orientation, when are you going to take the appropriate actions to incorporate what you have learned? Your winning habits to move forwards and make a lasting change will be determined by your level of ‘pig-headed discipline.’

This is about breaking the bad habits and create productive ones which will enable you to develop a winning mindset. This is what will really drive you for success and your ability to orientate your business.

If you would like support on how to make business orientation work for your business, sign up here for a free coaching session where you and me will explore the key obstacles which are hindering you from achieving your true potential.