A Powerful Marketing strategy you should be using – CNE
Getting new customers and retaining them for the long term isn’t easy. Why is this the case? You may be thinking the quality of your products and services you provide will be the most important in acquiring and maintaining customers and minor details are less relevant. A good business is not just one who provides high quality products and services- it also takes care of its customers. They will take care in how a customer is treated, greeted and addressed. This is what needs to be included as part of your successful marketing strategy
This article will teach you the fundamentals behind building relationships with customers: critical nonessentials. These are things that lie outside the necessary or core part of a business and play a critical importance to your overall success. For example, a customer’s birthday and other important events are remembered through a gift. Such small gestures, ones that your client or customer do not expect, are worth their weight in gold. Especially for small businesses. This especially applies for your repeat customers.
The 80/20 rule states that 80% of your company sales come from 20% of your customers. Therefore, using this marketing strategy is a great way to maintain these loyal customers. Bear in mind that these don’t have to be grand gestures, anything as small as thank you card for a recent purchase will make the difference.
Before you implement critical non- essentials in your business, you need to know your customers well first. Start by building a relationship with your customers first, so you know what your client likes and dislikes. For example, it wouldn’t be worth buying your client a chocolate cake when they mentioned that they’re on a diet. Below are some critical nonessentials implemented by other companies:
TD Bank
When TP launched a #TDTHANKSYOU to thank their long-standing clients, they had surprised their clients by sending them personalised gifts, based on their current situations and the interests they have had. Customers have received some thoughtful gifts such as roses for the elderly and even Disneyland tickets for single mums!
Kleenex
Previously, Kleenex have created a surprise and delight campaign, which involved tracking down people on Facebook who posted feeling ill or coming down with a cold and sending them Kleenex Kit filled with get-well items. How thoughtful.
Implementing critical non-essentials in your business will make it go far. It is the grade ‘A’ standard of your clients’ experience at your business that makes you a favourable choice over your competitors. If you haven’t yet developed a critical non-essential or are looking to improve your current ones, check out how to do so here.
Further marketing strategies to show customers your appreciation
While CNE’s are a great marketing strategy to show customers the care you have for them and how much you appreciate them, you should be using multiple marketing strategies which show customer care to achieve the best results. Here are some other marketing strategies you could implement i your business:
- Consider creating an affiliate program – an affiliate is someone who receives an incentive for every sale or referral they give to your business. This is a powerful marketing strategy because affiliates get people talking about the business and may greatly expand how many people learn about the products and services.
- Create a chat feature on your website and reply regularly
Do you need support on creating innovative critical nonessentials, or perhaps getting customers that will come back to you again and again? If you would like a free coaching session to discover the current marketing strategy struggles you are facing in your business and how we can develop unique solutions to your problems, email the phrase ‘FREE COACHING SESSION‘ at stevegaskell@actioncoach.com and I will send you the details over.
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